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At Vote.org, our goal is to expand the electorate and create lifelong voters.
We do this with cutting-edge tools, direct voter outreach, providing election and polling information, directly educating users about election laws that may affect their right to vote and amplifying it all via partners and influencers. When necessary, we challenge subversive voter suppression laws in court and we WIN.
For four federal election cycles we have been on the front lines doing the work and reaching voters in every possible way. In that time, we’ve scaled substantially to meet the tremendous demand for our tools and services from voters across the country. Their response has been clear: we need to invest in the present and future of democracy. Vote.org is powered by voters, organizations, companies and supporters who understand that our democracy – the American experiment – is worth fighting for.
We’re fully committed to a democracy building movement, because the opposition has formed a robust and insidious voter suppression movement. We have two types of people in this country: those that want to see full access to the ballot box for all eligible citizens and those that want some other style of government. For our country to be healthy and strong, democracy-building work needs to be as well-funded as that of our deep-pocketed and well-connected opposition. Fortunately, we have the most potent force in America on our side: the collective will of the voters. It’s the foundation of our democracy and it’s the foundation of our organization. We are building a movement as long-lasting as the problems we’re facing as a country and we need your support to ensure its success.
This work doesn’t just take place every two years or every four years. A healthy democracy requires constant care, attention and support. Vote.org is uniquely positioned to reach the most voters, partner with the most influential organizations and companies in the country, run the most comprehensive and research-backed GOTV operation and help millions of Americans navigate voting. We can do all of this because we already have. With our eye on the future, we strive for even bolder and more impactful outcomes. I hope you’ll join us in this work.
CEO, Vote.org
Visits to Vote.org in the 2022 election cycle
Uses of Vote.org's tools
Voters were helped by Vote.org to register in the 2022 cycle
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Engaged users on our text list
Voters on our active email list
Unique messages sent to voters
Visits to Vote.org in the 2022 election cycle
Uses of Vote.org's tools
Voters were helped by Vote.org to register in the 2022 cycle
Engaged users on our text list
Voters on our active email list
Unique messages sent to voters
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Ahead of the election, Vote.org’s research showed that younger voters and voters of color voted at disproportionately lower rates.
Throughout the year, we invested deeply in reaching these voters – reaching millions across all our tactics.
We had direct outreach programs on 45 college campuses, specifically focusing on historically Black colleges and universities and minority-serving institutions.
We reached nearly 1 million students through our campus engagement program.
We also worked with 50+ micro-influencers utilizing their social media platforms across the country to reach students.
Of the 12 million visits to
Vote.org in the 2022 cycle
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We focused on young voters, but we reached voters of all ages, too – especially in key states.
Our preliminary results show that our radio program had a positive impact and motivated at least 200,000 voters who would not have otherwise voted.
Radio
Terrestrial radio has been a cultural touchstone in communities of color for decades. Since 2020, Vote.org has run the largest nonpartisan radio mobilization programs in the notation alongside a randomized controlled trial to measure the effectiveness.
According to the Analyst Institute (AI), this represents “one of the most cost-efficient mobilization programs...that AI has ever tested.”
Streaming
The rise of streaming radio provides additional opportunities to target radio advertising according to usage and genre, allowing us to more effectively reach the underrepresented members of our communities.
Opt-In Reminders
Research shows that SMS and email continue to be ways to reach young voters and voters of color. These tactics are faster, cheaper and easier to scale than traditional GOTV methods such as door-to-door canvassing or phone calls. They also allow more effective follow-up to provide crucial voting information and reminders of important deadlines; this is especially important as states shift and change rules.
In past cycles, Vote.org has been able to rapidly respond to voter suppression efforts at the state level by sending immediate updates to voters in state.
Peer-to-Peer
Proactive outreach to underserved voters is a proven tool for increasing voter turnout – particularly when that outreach comes in a text message from a real person.
Over the past six years, Vote.org has honed the scripts used in these interactions through research in key voting states, allowing us to deliver vital information including ballot chase (i.e. messaging voters to return their vote-by-mail ballots), early voting encouragement, election day registration information and polling place location and hours.
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While Vote.org reaches voters directly through a multi-tiered program, we collaborate with key organizations, businesses, public figures and influencers to ensure that voters are receiving timely, accurate voter information from the sources they already trust.
Our voter tools and information are the backbone of the registration and GOTV efforts of hundreds of the nation's largest and most consequential programs.
Since its inception in 2018, 1,075 companies have signed onto our Electionday.org program to provide PTO to vote on or before election day.
Here's just a small sampling of the incredible partners we worked with in 2022 to generate meaningful impact:
Influencers and celebrities – from Oprah to Taylor Swift - share our content and link to Vote.org constantly and consistently.
As we build new relationships and reinforce our existing ones, Vote.org is an influencer’s one-stop shop for reliable information, tools, and assets to leverage their platforms for civic engagement.
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Our voter tools and information are the backbone of the registration and GOTV efforts of hundreds of the nation's largest and most consequential programs.
Since its inception in 2018, 1,075 companies have signed onto our Electionday.org program to provide PTO to vote on or before election day.
Here's just a small sampling of the incredible partners we worked with in 2022 to generate meaningful impact:
Influencers and celebrities – from Oprah to Taylor Swift - share our content and link to Vote.org constantly and consistently.
As we build new relationships and reinforce our existing ones, Vote.org is an influencer’s one-stop shop for reliable information, tools, and assets to leverage their platforms for civic engagement.
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Since the 2020 election, there has been a noticeable uptick of these types of voter suppression bills, targeting the health of our democracy.
Since the 2020 election, there has been a noticeable uptick of these types of voter suppression bills, targeting the health of our democracy.
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We’ve seen increased site visits to Vote.org in the wake of several recent, high-profile events. It gives us a clue that, following significant political or legal moments, people are seeking out information about how to vote and making sure they’re ready to vote.
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We’ve seen increased site visits to Vote.org in the wake of several recent, high-profile events. It gives us a clue that, following significant political or legal moments, people are seeking out information about how to vote and making sure they’re ready to vote.
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